Best Practice Link Building Guide
Mary Collins, Head of Internet Marketing
The best link building strategy is to acquire links at a natural speed. Hoteliers need to have a policy of gaining quality links over quantity of links to their websites. Before these Google updates, search engines rewarded websites with large quantities of links, but once Penguin 2.0 is released websites with poor link building strategy will most likely be penalised, potentially being removing completely from search engine results.
Google now values websites that have fresh up-to date relevant content which visitors to the website will find useful. As well as creating fresh relevant content, hoteliers need to adopt a best practice approach to their linking building strategy as this will greatly enhance SEO results.
For our Traffic Builder clients we provide guidance on link building strategy as part of our online marketing service. If you wish to sign up to Traffic Builder service please contact us.