Google introduces sitelinks in PPC adverts
Google today introduced sitelinks embeddable in the PPC advert to bring users directly to specific pages on the advertised website (live in Ireland campaigns this afternoon). The new sitelinks are configurable in the Adwords campaign and appear only when the advert is displayed in top of page position.
Google recently enhanced PPC adverts with mapping and address data also.
See Inside AdWords: Increasing choice and relevancy in search ads